CRM system that builds trust instead of breaking it.
Built by ethical entrepreneurs, for ethical entrepreneurs.
TrueTrustCRM is for business owners who want automation without losing authenticity.
Most CRM systems were built for pressure, hustle, and push tactics. Not this one.
We designed TrueTrustCRM to do things differently.
No overwhelm
No manipulative funnels
No complex tech headaches
Choose the Path That Supports You Best
We’ve kept it simple — two clear options, depending on where you are and
what you need.
Just essential systems — aligned with your tone, your brand, and your values.
how iT wORKS?
Most CRM platforms are built for hustle, high-pressure tactics, and aggressive sales funnels. TrueTrustCRM was built for something better: business that feels human.
1. Choose a Plan
2. Connect Your Business
3. Grow with Confidence
What Makes It Different:
Done-for-you setup (no DIY stress)
Your voice, your pace (no cloning)
Backed by humans (not bots)
Access to Ethical Entrepreneurs Roundtable
membership options
Lite Edition
$597
Essentials only. No overwhelm. Fully set up for you.
Done-for-you CRM foundation
Welcome, nurture, and follow-up automation (pre-written, editable)
Booking calendar setup
Contact forms and ethical opt-in flow
One 60-minute onboarding session
Lifetime access to the Ethical Entrepreneurs Roundtable
Optional: Book extra workflows or upgrades later
Best for solopreneurs, start-ups, or those just starting to streamline
Premium Pathway
$1,797
Fully customized CRM built around your entire client flow.
Everything in Lite, plus:
Multi-step automations tailored to your business
Funnel integration (up to 4 core automations)
Upsell and nurture workflows
Email copy written for you (based on your tone)
Multiple strategic calls
Optional add-ons and growth tools
Lifetime access to the Ethical Entrepreneurs Roundtable
Best for coaches, consultants, educators, or scaling service businesses
tESTIMONIALS
"After working with Edward Finch for three transformative years, I can confidently say he’s not just a consultant – he’s a game changer.
Full testimonial here:
Eric Peyton Reid
Founder of Retro Gaming Services Connecting Veterans & Families
"Ed was a fantastic help and I know will be a key figure in the progress of my own development as well as my business. I wouldn’t have any hesitation in recommending him for any services!"
Gary Butterfield
Joy Junction – Where well-being and belonging meets
" Ed is a very personable person and as a result great to work with. He has a wealth of knowledge to help train and develop people with bespoke and appropriate solutions."
Chris Chapman
Brand Identity Specialist at
Swink Design
"I have known Ed for a number of years and always found him very supportive. He is passionate about helping people develop their skills and works with them to maximise their potential."
Pauline Thorpe
Retired President at
Rotary Club and Council
Not Sure Yet?
You don’t need to decide under pressure.
Just choose what feels right now. We’ll support you either way.
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